The American presidential elections of 2024 represented a major issue for the whole world, and Luxiris had the opportunity to contribute to the coverage of this event through a project for BFM.
BFM’s election campaign
For BFM, the Luxiris team collaborated for the first time on a large-scale production for this election. The project incorporated advanced technologies such as the STYPE tracking system and two ROSS Voyager engines, enabling the management of a virtual set and the addition of augmented reality. Thanks to this configuration, viewers were able to follow the election results with live visualization and simulated results display.
Luxiris’ contribution was not limited to setting up the production environment: a human team was on site during the 34 consecutive hours of broadcasting. This coordination with the BFM teams ensured smooth, high-quality production to cover this crucial event.
Through this collaboration, Luxiris demonstrated its expertise in election graphics, offering complete graphic solutions tailored to the needs of live TV channels.